Everyone’s a Publisher: Using MarkLogic to Drive Your Business

Mitchell1, a division of Snap-on Tools, is a 95-year old company that provides automotive repair, diagnostic and estimating information to the automotive repair industry. Evolving from a print history to “computerized manuals” on CD then DVD and then to an online product, Mitchell1 (like others in this space) continues to be confronted with exponential growth of content due to the increased complexity of the modern vehicle. Making relevant information easily “find-able” by our customers is the key to success, and Mitchell1’s newest online product delivers that vision through the use of MarkLogic. This talk will discuss Mitchell1’s evolution from a “structured data” approach to moving to a document-centric approach in MarkLogic architecture.

Jeff Grier is the Senior Director of Product Development for Mitchell 1, the leading provider of shop management and repair information systems to the automotive aftermarket. Jeff is responsible for development of all Mitchell1 software products, and joint-venture projects with other Snap-on Divisions. Prior to joining Snap-on he had 20+ years of software development and technical leadership experience in diverse industries including Insurance, Telecommunications, and Automotive. Jeff was educated at the Department of Defense Computer Science School in Quantico, VA. He holds numerous technical certifications including two Instructor ratings in Database and Knowledge Based Systems development, and has been issued 8 US Patents during his tenure with Snap-on.

Ben Johnson is Director of Product Management at Mitchell1, a leading provider of Repair Information, Shop Management Software and CRM solutions to the Automotive Aftermarket. Johnson joined Mitchell1 in March 2012. In this position he has responsibility for Product Management of Mitchell1’s portfolio of products. Johnson’s career in the automotive industry began in 1982 when he owned and operated his own automotive repair center. Since that time he has held various positions, primarily directing product development, with SPX Corporation, the Automotive Aftermarket Industry Association, Delphi and ALLDATA. He serves as chairman of AAIAs electronic standards committee, and is on the executive committee at ETI.